Customer interviews with Power Utilities and Grid
In order to clarify the customers’ willingness to pay for products with
high environmental performance, including environmental communication, ABB has
carried out interviews of some power utility and grid company customers. The
interviews were conducted mainly as telephone interviews. The role of the
interviewees was mostly technical specialists not dealing directly with
Within the last decade the focus of environmental aspects has increased
considerably and environmental concern is now a natural part of business. A “basic"
level of environmental performance should today always be included in the offer
without asking for this. Suppliers that can offer environmentally sound
solutions have a competitive advantage since these types of solutions in general
give both lower costs and risks viewed in a long-term perspective and
therefore often are the best solution from an economic point of view as well.
A supplier without positive environmental management work and attitude is in
many cases not a potential supplier. The use of SF6 is an issue of strategic
importance for all interviewed customers and gives very clear signals to be used
in building ABB´s competitive and development strategy in this area. The
moment there is a viable and proven alternative for SF6 it is worth to take the
possibility to change equipment.