User Requirements for Sustainability Issues
Twenty-eight decisions-makers in ABB were interviewed during Q2 2003 to map
the demands and requirements in the sustainability area. The results from the
interviews have provided a lot of input that will be useful in the realization
of ABB´s sustainability strategy.
Results and conclusions
- The interviews show that there is, in general, good awareness and a
positive attitude towards environmental and sustainability issues in the
- Communication of environmental performance to customers gives a
possibility to strengthen the competitive edge. The large amount of
environmental studies (e.g. LCA, EPD) conducted in ABB should therefore be
used more in marketing & sales.
- The results from the environmental studies have mainly been used in
product development but are mostly too complex to be useful in market
communication. It is therefore necessary to adapt these studies to be
suitable also for ABB´s marketing functions.
- To conduct an environmental study demands special competence that is hard
to maintain in ABB´s local organization. Easy accessible specialist
competence could increase the number of performed studies and make the
conducting process more cost efficient. This is in line with ABB´s new
sustainability organization with a small group of environmental specialists
at Corporate Research, managed by GF-SA and available to globally support
- There is a large demand for easy to use software tools and environmental
knowledge that can be users. The Sustainability Toolbox established on
inside.com (ABB Intranet) in the beginning of 2003 is a useful platform that
fulfills these demands.
- The knowledge about the Sustainability Tool Site should be spread not only
to product management & development but also to marketing & sales
and supply management functions in all BAs through information
- The demands and requirements from the interviewees are an important input
to the EU founded DANTES project. The DANTES project will therefore
contribute to accomplish the work outlined in the conclusions above.